Crypto.com extends Formula 1 partnership through 2030
Crypto.com has renewed its partnership with Formula 1, extending the collaboration until 2030, marking the continuation of the relationship established in 2021.
During their partnership, Formula 1 grew to a cumulative television audience of 1.5 billion and amassed 96 million followers across social media, according to to a corporate rating. In the meantime, Crypto.com has expanded its user base to over 100 million worldwide, more than ten times its size at the start of the partnership.
The renewed deal places emphasis on fan engagement, with Crypto.com planning to roll out exclusive experiences and activations at select Grands Prix.
The brand will also continue its role as official title partner of the Formula 1 Crypto.com Miami Grand Prix, a position it has held since the event’s debut in 2022.
“Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the world’s most recognized crypto brand,” said Steven Kalifowitz, Chief Marketing Officer of Crypto.com.
December 17, Crypto.com sponsored the Crypto.com Showdown, a professional golf tournament held in Las Vegas. The event featured top players from PGA and LIV Golf competing for a multi-million dollar prize fully paid in the platform’s native CRO (CRO) cryptocurrency.
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