Web3 smart ring developer CUDIS joins forces with Californian sports giant

CUDIS, supported by Draper Associates, has partnered with UCLA Athletics for a year-long collaboration to promote Web3 Smart Rings to students and athletes.

THE web3 Wellness company CUDIS announced a one-year partnership with UCLA Athletics, a Californian collegiate sports program, to promote its AI-powered smart rings. According to a press release shared Thursday with crypto.news, the collaboration will include on-campus activations, where CUDIS will showcase its rings to UCLA students and sports fans.

Additionally, CUDIS plans to enter into name, image and likeness agreements with student-athletes from various UCLA teams, including men’s and women’s tennis, golf, basketball, women’s gymnastics and football, the press release states.

“This initiative aims to spark conversations about healthy living, performance tracking and data ownership, while allowing student-athletes to brand themselves and share the product on their platforms. »

CUDS

As part of the partnership agreement, CUDIS will also engage with UCLA fans through interactive campaigns, including sweepstakes promotions at sporting events, allowing CUDIS to use the brand UCLA Athletics to connect its smart rings to the university’s sports culture.

One blockchain ring to rule them all

CUDIS CEO Edison Chen said the collaboration “holds special meaning for us as we give back to the community that helped launch our vision,” further adding that “UCLA is the starting point for our journey.”

The company’s smart ring uses blockchain technology to monitor various health metrics, including heart rate, sleep, stress and calories burned. Built on the Solana (GROUND), the ring gives users full ownership of their health data and offers personalized wellness advice via an AI coach. The wearable also features a dynamic rewards system that encourages users to make healthy choices by earning passive rewards for their positive actions.

In September, CUDIS raised $5 million in a funding round led by Draper Associates, with additional investments from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures and DraperDragon.