Japanese tech giant Metaplanet targets 10k Bitcoin holdings

Metaplanet, the Japanese crypto leader and the world’s 15th largest Bitcoin holder, has revealed plans to expand its Bitcoin treasury to 10,000 BTC in 2025.

CEO Simon Gerovich announced the goal in a New Year’s message to shareholders.

“Last year was transformational as we broke records, expanded our Bitcoin treasury and solidified our position as the leading Bitcoin treasury company in Asia,” Simon tweeted.

The expansion plan relies on Metaplanet’s usual Bitcoin (BTC) accumulation throughout 2024. Throughout the year, the company increased its holdings from 225.611 BTC in July to 1,761.98 BTC on December 23.

This growth was strategically financed by capital markets activities, including two major bond issuances in December: a 4.5 billion yen zero coupon bond on December 17 and a 5.0 billion yen bond on the 20th. December, both maturing in June 2025.

The company’s commitment to cryptocurrencies intensified on December 18, 2024, when it officially transformed into the Bitcoin Treasury Company. This transition was immediately followed by an acquisition of 619.70 BTC on December 23.

Throughout 2024, the company’s average Bitcoin acquisition cost increased from 9,972,933 yen to 11,846,002 yen.

Metaplanet’s current holdings, while substantial, remain modest compared to industry leader MicroStrategy’s 444,262 BTC.

Gerovich’s vision for 2025 goes beyond just accumulating Bitcoin. The strategy includes three key initiatives: improving shareholder transparency through new reporting mechanisms, expanding global partnerships to advance Bitcoin adoption, and strengthening Metaplanet’s position within the Japanese cryptocurrency ecosystem.

The ambitious target of 10,000 BTC represents almost six times more than current holdings. This positions Metaplanet to potentially climb higher in the ranking of Bitcoin holding companies, which currently includes notable companies like Marathon Digital (44,394 BTC), Riot Platforms (17,429 BTC), and Tesla (9,720 BTC).