Trump media to allocate $250m to crypto, fintech expansion

President Donald Trump’s media company launched Truth.fi to develop in financial services and cryptocurrency investments like Bitcoin.

The billionaire entrepreneur and the double American president Donald Trump continued his crypto ambitions by launching Truth.Fi through his media company, Trump Media & Technology Group.

A press January 29 release Knows Truth.fi will allocate up to $ 250 million from the $ 700 million in company cash reserves to diversify its balance sheet, as approved by the board of directors.

According to the press release, the capital will target a band of investment options, including “bitcoin and similar cryptocurrencies or securities linked to crypto”, accounts managed separately or SMA and stock markets on the stock market, AKA ETF.

The TMTG foray into financial services followed a brand request laid Last November. Trump’s company would have considered the acquisition of Bakkt, an approved cryptography service provider. The American president also expressed his support for the decentralized financial protocol Liberty Financial.

Thanks to Trump Media, who operates Truth Social, WLFI, two-rooms even official based in Solana and millions of digital assets, Trump is the first American president to show links with the cryptocurrency industry.

Crypto defenders believe that its involvement could encourage a more favorable regulatory environment for digital asset companies. Meanwhile, skeptics like senator Elizabeth Warren examined Trump’s choices, including Howard Lutnick, on their links with the cryptography industry.