MicroStrategy rebrands to Strategy as it doubles down on Bitcoin

Microstrategy renamed herself as she seeks to strengthen her position as the largest Bitcoin cash company in the world.

Commercial and artificial intelligence announcement Its name changes into a strategy, emphasizing a clearer concentration on its main mission.

Strategy, currently the biggest Bitcoin company holder (BTC), also launched a new website. Additional changes include the adoption of orange as the brand’s main color and the unveiling of a new logo with a stylized “B” to reflect its Bitcoin strategy.

Michael Saylor, founder and executive president of the strategy, commented:

“Strategy is one of the most powerful and positive words in human language. It also represents a simplification of the name of our company to its most important strategic nucleus. Antoine de Saint-Exupire said: “Perfection is achieved, not when there is nothing more to add, but when there is nothing to take away”. After 35 years, our new brand perfectly represents our pursuit of perfection. »»

Phong le, president and chief executive officer, added:

“The strategy innovates in the two most transformative technologies of the 21st century – bitcoin and artificial intelligence. Our new name transmits with power and simply the universal and global attraction of our company, and the value we bring to the strategies of our shareholders, customers, partners and employees. »»

The leadership of the strategy will provide additional information on the brand change when calling the company’s profits, scheduled for 5 p.m. HNE, according to the announcement.

The company listed at NASDAQ has been added in recent weeks to its BTC holdings. Indeed, last week Failure to buy the flagship digital asset was the first movement of this type after a 12 -week wave.

February 3, Saylor declared The company held 471,107 BTC on February 2, 2025. This means that the strategy has spent around $ 30.4 billion on Bitcoin since its first purchase, with an average acquisition price of $ 64,511 per BTC.