Strategy resumes Bitcoin plan with $742m buy

MicroStrategy rebrands to ‘Strategy’ after posting a $670M Q4 Bitcoin impairment loss


The strategy runs its first purchase of Bitcoin since the rebrand and the 2024 Q4 winning report

The intelligence intelligence business strategy has allocated an additional $ 742.4 million to Bitcoin (BTC) after having issued more actions through its brand action program, according to a deposit With the American Commission for Securities and Exchange.

The company acquired 7,633 BTC for an average cash price of $ 97,255, increasing its total Bitcoin Holdings to 478,740 tokens, valued at more than $ 46 billion.

Although the strategy has spent $ 31.1 billion on its BTC acquisition plan since 2020, this marks the first time that the company bought Bitcoin as a result of its brand change from the “strategy”.

Last week, the company, managed by BTC lawyer Michael Saylor deleted “Micro” of his name to rationalize operations and strengthen his identity as the largest company Bitcoin holder in the world. Saylor’s activities also introduced an orange logo on the Bitcoin theme, reaffirming its “21/21” vision, which aims to add $ 42 billion in its balance sheet by the end of the end of 2027.

The first purchase of the BTC of the strategy since the brand change has occurred despite the losses disclosed when calling the fourth quarter results last week. During the last quarter of last year, Saylor’s Corporation reported the BTC Depreciation losses totaling $ 670 million.

However, shareholders supported Saylor’s plans to increase BTC assets. A vote has approved an increase of 30 times the number of shares offered through the ATM program in Strategy.



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