Aston Martin Aramco partners with Coinbase in USDC-paid deal
The Aston Martin Aramco team from Formula One announced a multi -year partnership with Coinbase, marking the beginnings of Coinbase in Formula 1.
THE Deal is remarkable for having been fully treated in the USDC (USDC), a stablecoin set to the US dollar. This is the first time that a Formula 1 team indicates to receive a full payment for a partnership in Stablecoin.
The Coinbase brand will be displayed on the halo and rear end plates of the AMR25 racing car, as well as on the racing combinations of the Fernando Alonso and Lance drivers are walking throughout the season.
The partnership aims to promote Cornerbase Mission of conduct of the global adoption of cryptography and economic freedom. In addition, Aston Martin Aramco will explore the opportunities for engagement of onchain fans.
Jefferson Slack, director general of advertising at Aston Martin Aramco, underlined the innovative nature of the agreement.
“This partnership shows the confidence and the confidence that we grant in the expertise of Coinbase as a leader in digital finance. By being part of this agreement entirely in the USDC, we point out our commitment to innovation, establishing a lasting and avant-garde relationship with Coinbase. »»
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