Is altseason coming in 2025? Outset PR’s founder explains how crypto projects could win from this shift

The CEO of Prot Pr Mike Ermolaev predicts a powerful to come from Altcoin to come, driven by the liquidity flows of Bitcoin and strategic communication around real utility.

In today’s cryptography market, the domination of Bitcoin (BTC) amounts to almost 61%, continuing its regular increase in the early February, while it was 58%. This gradual increase suggests that BTC consolidates its market leader position, absorbing capital and potentially preparing the land for an Altcoin supercycle. Despite the Altcoin season index currently in 47 years, compared to 88 in December 2024, several market indicators refer to the possibility of a wider Altcoin rally in the near future.

Historically, Bitcoin’s domination reached 71% before the start of a season of Altcoin. As liquidity flows in BTCThe next logical step for investors is to diversify in high beta altcoins. This change already occurs, as evidenced by the growing interest in great usefulness and great capitalization tokens such as Ethereum (ETH), Solana (soil) and Ripple (XRP).

The latest Cintelegraph report indicates that, during the bull cycles, the first quarter was generally a solid district for the ETH, which led to the expectation that the Altcoin season could take place in the short term. “The Altcoin season is expected to continue in the first quarter, with a market capitalization of Altcoin which should reach 3 billions of dollars due to a planned influx of funds in the cryptography industry.”

In addition, in the previous market cycles of 2017 and 2021, the seasons of Altcoin followed a model where large capitalization altcoins first increased, then the capital took place in medium and low altcoins. This trend is the reason why recent floor price and XRP peaks are remarkable.

From a hollow of $ 185 on January 13, Solana climbed more than 60%, exceeding $ 290 and setting a new summit of $ 294.33 on January 19. Meanwhile, XRP went from $ 0.51 in November 2024 to $ 3.38 on January 16, marking a 563 % increase.

Although market corrections have since lowered pricesThe two tokens, as well as Ethereum, Dogecoin (Doge), Binance Coin (BNB), Cardano (ADA) and Sui (sui), remain mainly in a long position. Coinglass data suggest growing market confidence in these altcoins and an increasing desire to bet on another upward price movement.

On the macro-political front, an American friendly administration of crypto has further strengthened this optimism. On February 4, Eric Trump, son of the President in office, recommended to buy ETH on his X account (formerly Twitter). High-level endorsements like this often influence public feeling and more attract attention to the Altcoin market.

Similarly, the promoting trader tracer (with nearly 300,000 subscribers on X) recently predicted that altcoins “will become parabolic” this month, fueling excitement in commercial circles.

The famous crypto expert Michaël Van de Poppe weighed, declaring: “Long on Altcoins, 2025 will be an excellent year.”

Mike ErmolaevThe Crypto.News contributor, advisor to Crypto.News 2024 awards and founder of Start pralso shared his point of view on the question of whether we are entering a season of Altcoin.

“While liquidity flows into Bitcoin with increasing institutional adoption and discussions on this subject as a strategic reserve which was gaining momentum, the scene could be ready for a powerful Altcoin cycle. Historically, once Bitcoin absorbs capital, altcoins follow – this time, the momentum could be even stronger with an increase in consumer interest. »»

Earlier, in an interview with Beincrypto, Ermolaev stressed that if more and more institutions are entering the cryptographic space, the market itself has not yet matured, making accounts and media coverage the main engines Investors’ interest in cryptocurrencies. The widening of this, he explained that this dynamic creates a self-reproductive cycle: while the prospect of an Altcoin season is closer, sensational titles are starting to dominate, contributing to an FOMO effect (fear of missing) .

Ermolaev has warned that many projects intentionally exploit FOMO to attract investors with exaggerated promises during market increases.

“But this strategy is highly situational because the cycles of boom and bottle are intrinsic to industry. The projects that survive long-term are those who prioritize the utility of the real world on speculation and build their communication strategies around stability and long-term value, rather than beaten media, “he Added.

Inspired by his experience in collaboration with the Choise.ai project, Ermolaev cited his native choke token as a living example of How altcoins can succeed When their underlying products demonstrate not only but clearly communicate their value.

“Choise.a is a great ecosystem of cryptographic solutions for companies. Cho is the centerpiece of this ecosystem, integrated into all its products, creating high market demand for the token. To attract new investors and keep current holders – which is the ultimate objective of public relations in chips – it is important to communicate how these products solve the problems of the real world. Cho, despite being a low capitalization token, managed to resist the last winter of cryptography, even by gaining value while Bitcoin and other major cryptocurrencies have decreased. This was possible because the project has not only demonstrated a tangible and practical value, but also highlighted it strategically through public relations. »»

While the cryptography industry is getting closer to what analysts predict could be the next Altcoin season, Ermolaev highlights the importance of communication strategies that emphasize the real usefulness of products. By taking advantage of the awareness of targeted media and strategic journals, projects can gain market traction and make the most of the Altcoin season opportunities. This principle is illustrated by the 28.5x increase in Cho during the commercial transformation of Choise.ai, which aligned on a bull market in the first quarter of 2024 and was supported by the Ermolaev public relations agency.

As we go further in 2025, the question of whether alts-season takes off will depend on a combination of macro-tendencies, liquidity flow and feeling of investors, which all remain dynamic factors in the cryptographic industry. Currently, the Altcoin market shows mixed performance. While most of the main cryptocurrencies are negotiated in green, tokens like Binance Coin, Tron (TRX) and Bitget Token (BGB) face losses. In particular, the BNB decreased by almost 5% in the last 24 hours, assigned by rumors on the sale of a large part of its BTC and ETH reserves.