Tether buys minority stake in Italian giant Juventus FC
Stablecoin Tether’s issuer invested in the Juventus football club while the company is developing beyond digital payments, bitcoin and AI.
Tether, the company behind the $ 140 billion Stablecoin (USDT), announced that it had acquired a minority participation in the Italian football giant Juventus FC. The investment aims to diversify the crypto titan portfolio in 2025 and to integrate digital assets in daily life through sport, according to a press statement.
Aligned with our strategic investment in Juve, Tether will be a pioneer in the merger of new technologies, such as digital assets, AI and biotechnology, with the sports industry well established to generate a global change.
Paolo Ardoino, CEO of Tether
Last year, the Stablecoin firm became the only Kit sponsor for FC Lugano thanks to its plan ₿ in collaboration with the Swiss City. “We will explore avenues for innovative collaborations and the potential to revolutionize the world sports landscape,” according to Ardoino on February 14.
Crypto companies have increasingly targeted the global sports industry of several billion dollars to introduce digital assets to millions of fans worldwide.
An exodus of Paris sponsors, especially among European football clubs, has created an opportunity for cryptographic companies to expand its scope and attract new user bases.
In particular, cryptographic companies do not only target football institutions. Race franchises were also a home for digital asset partnerships. Also on February 14, Coinbase sealed a Formula 1 sponsorship agreement with Aston Martin, funded with the Stablecoin de Circle (USDC).
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