Sony and Astar Network to launch 100M token campaign to drive ecosystem growth

Sony Group and Astar Network are launching a campaign with an AST 100 million reward to stimulate adoption and growth on the Soneium ecosystem.

According to a press release sent to Crypto.News, Japanese Ecosystem of the Astar Blockchain (Late) The network has teamed up with Ethereum Layer 2 of Sony Group MainnetSONEIUM, to launch the Astar contribution score campaign, which rewards users for actively commitment and the supply of liquidity in SONEIUM Challenge ecosystem.

The ACS campaign will take place for 100 days, from February 20 to May 30, 2025. During the campaign, participants can earn points by interacting with applications, providing liquidity to DEFI platforms and engaging in web3 activities.

These points can be converted into Asth tokens. In total, there will be 1 billion ACS points for users. An ACS point can be exchanged for 0.1 Astr. After the end of the campaign, participants will be able to claim their ASTAR rewards on the ACS website.

As part of this initiative, Astar has prepared a 100 million Asth reward pool, designed to fuel the adoption and sustainable economic growth of projects in the Soneium ecosystem. Up to 40 SONEIUM projects will be involved in the campaign, including Velodrome, Quickswap, Sonex, Kyo Finance, Sonefi and more.

Not only can users also receive points multipliers if they participate in the Sony Layer 2 ecosystem using Asth, ETH (Ethn), USDC (USDC) or usdt (USDT). ASTH tokens get a 2x multiplier, the USDCs get 1.2x and USDTS get 1x. A complete list of assets and their multipliers will be available on the Astar blog.

Astar Network and CEO of Startale Group, Sota Watanabe, said that the ACS incentive mechanism is designed to reward people who really help to advance the Soneium ecosystem.

“It is for users who are not only participating but who actively commit, provide liquidity to the DEFI platforms and interact with web3 applications significantly,” said Watanabe.

The campaign is intended to attract new participants to the SONEIUM SONEIUM ECOSYSTEM of Startale and SONY and to increase the number of TAST holders by significant incentives by converting activity on the channel into real awards.

“By encouraging significant participation, we do not only strengthen the adoption of Astre – we build a more committed and more dynamic web3 community. We are delighted to see how it stimulates the long -term value for users, developers and the wider ecosystem, “said the head of the Astar foundation, Maarten Henskens.

In addition, the expansion also prepares Asth, which will be deployed under the name Superchainerc20, for future integration on other layer 2 networks such as base and OP MAINNET.