Binance founder CZ raises his ReachMe chat fee to reduce spam

The founder of Binance, CZ, increased the costs for sending him a message on Reachme, a paid cat platform he recently adopted, after being flooded with messages.

On March 27, CZ shared an update on X on his experience with Reachme, a platform that helps influencers monetize direct messages. Initially fixing the costs at 0.04 binance corner (Bnb), about $ 24 per message, it was quickly overwhelmed with spam and unrelevant questions.

The price increase to 0.1 BNB ($ 60) has still not dissuaded the flow of messages, which led him to set the costs at 0.2 BNB current ($ 120) per message. CZ claims that its objective is to reach a balance of around 10 messages per day, although it doubts that it is achievable. Most messages, he noted, are either too short or too wide, like “How to execute a successful startup?”

CZ also mentioned that he did not plan to personally take advantage of this system. Instead, he will donate the money he earns from these messages to charitable works. His goal is not to earn money but to find a way to manage the large number of people trying to reach him.

CZ first introduced the idea of ​​a hand payment platform on March 8 article On Binance Square, arguing that traditional messaging systems like LinkedIn and X have low barriers, leading to excessive spam. His vision was to create a system where well -known personalities, often called key opinion leaders, could charge costs to receive messages.

This would filter low effort requests and guarantee that only serious requests are from. In its proposed model, if the Kol did not respond within five days, half of the costs would be reimbursed to the sender.

The sender would always result in costs, discouraging spam while encouraging the Kol to respond. In addition, the platform would make a 10% reduction in transactions, while 90% of payment would go directly to the recipient.

Just 18 days after sharing this concept, a developer contacted CZ with a work prototype. After security discussions and criticism, the platform was put online. While Reachme is still at its beginnings, the adoption of the CZ, as well as potential support from Yzi laboratorys (Formly Binance Labs) could help him become a leading platform where professionals monetize their accessibility.