NASDAQ-listed FAT Brands accepts Bitcoin for franchise payments

Fat Brands, an emblematic chain of restaurants listed on the NASDAQ, added the cryptocurrency to its accepted payment methods.

The Global Restaurant Franchising Company announcement This decision via a press release on April 2, noting that it now officially accepts Bitcoin (BTC) for fees. The company now supports BTC for franchise payments to its more than 2,300 locations worldwide.

Fat is the parent company of Round Pizza Table, Fatburger, Johnny Rockets, Twin Peaks and 14 other restaurants around the world. It was launched in 2003 with the acquisition of Fatburger, a chain of hamburgers from the west coast.

The decision to add bitcoin for fees of fees makes the first company in the first company in the restaurant industry of restaurants to adopt the crypto in the midst of consumer interests.

“Over the years, Bitcoin has transformed into a general public active and, as a business, we see great value to extend our forms of payment for our franchisees, in particular for our international partners, who represent more than 20 percent of our portfolio,” said Thayer Wiederhorn, operational director of Fat Brands, in a press release.

Fat Brands plans to use Bitcoin to rationalize and simplify the payment process on its franchise network. The 18 business restaurant brands also include the marble slab cremerie, the Fazoli, the big American cookies, smoked bones and hot dogs on a stick.

“We are impatient to use Bitcoin as an effective tool to rationalize and simplify the payment process and are delighted to be at the forefront of this evolution by kissing Bitcoin while it continues to grow in popularity,” added Wiederhorn.

In particular, this is not the first company to accept Bitcoin, Ethereum (Ethn) and other cryptocurrencies. However, this decision strengthens the potential of the franchise chain to exploit a market teeming with opportunities, because financial and technological innovation takes root.

Some of the global brands that accept cryptocurrency payments include WorkNike, Gamesop and Best Buy.