NHL names Ndax as official crypto exchange partner for 2025 Stanley Cup Playoffs

The National Hockey League has appointed Ndax, one of the biggest exchanges in Canada Crypto, as an official crypto exchange partner for the Stanley 2025 Cup qualifiers.

The agreement marks the NHL’s first partnership with a cryptographic platform and Because you First foray into professional sports sponsorship, according to a note shared with Crypto.News

As part of the Agreement, NDAX will receive significant exposure to the brand throughout the STANLEY 2025 Cup qualifiers in Canada. Its logo will appear in brand positions in the corner of the NHL camera during all Canadian playoff games.

“We integrate NDAX throughout the atmosphere of the playoffs – with digital skating cards, logos in Arena and subtle dissemination investments – to strengthen awareness and arouse interest in the adoption of crypto here in Canada. As a local Canadian platform, we want fans to know that Ndax is their door to digital assets. ” CEO of Ndax, Bilal Hammoud, in Crypto.News

The company brand will also be presented through digital league dasherboards, which allow the digital replacement of Dasherboard announcements for localized and specific messages to the market.

The DED system will be used in national emissions, offering NDAX a unique channel to reach Canadian viewers.

“We have been talking about Ndax for a few years around a possible partnership and Ndax continues to demonstrate their leadership and their credibility in the crypto space,” said Max Paulsen, Vice-President of the NHL, told Crypto.News. “We believe in their leadership and want to grow with them.”

Fans interaction campaign

In addition to visibility on ice and broadcasting, the partnership includes the launch of “NDAX ICE”, an activation campaign for fans designed to start viewers during the playoffs. Ndax Ice will present weekly and round gifts throughout the tournament.

The winners will receive Crypto credits exchangeable via NDAX, with a Grand Prix de Tickets for the Stanley 2025 Cup final, according to the company.

“To support curious fans, we present our hockey fans Ndax lighthouse“Said Bilal,” a learning center with quick explanators, tutorials and a simplified glossary – all designed to give users the confidence necessary to take this first step in the crypto. »»

The campaign will focus on user growth, brand awareness and cryptography education, aimed at integrating 100,000 new users and stimulating recognition between Z generation and generation Y through NHL content and brand experiences, said Bilal.

The announcement comes as Ndax continues a rapid growth phase. The company has recently been approved as an investment merchant and market in all Canadian provinces and territories and is a member of the Canadian Investment Regulatory Organization.

In March 2025, NDAX declared more than $ 17.5 billion in lifetime negotiation volume and $ 1 billion in detention, according to the company.

It also has one of the largest Bitcoins strategic reserves publicly disclosed in Canada.