Here’s why ZORA crypto rallied over 40% today

Zora joined up to 44% on May 26 after the buzz around a new token launched by the old CTO-CTO Balaji Srinivasan.

Zora (Zora) climbed to an intraday summit of $ 0.0135 on May 26, raising its market capitalization over $ 38 million, while the negotiation volume jumped 256% to exceed $ 48 million in 24 hours.

Momentum resumed after several users on X reported That Srinivasan had deployed a new token entitled “The Network State”, named after his book in 2022, on the Zora platform. The token was put online on May 26, 2025 and quickly sparked buzz in the community.

For those who are not familiar, Zora allows users to enter the content of decentralized social applications as farcaster in ERC-20 tokens. This includes textual publications, images, videos or audio, essentially everything that users would normally publish on social networks, but in chain. Once struck, these “content parts” can be listed and exchanged on platforms like Uniswap.

Users download their media, define the title and the price, and Zora manages the strike. Once live, the content becomes an asset negotiable on a decentralized market, where community demand determines its value.

In the hours following the launch, the state token for the network would have seen its market capitalization swing between $ 2.7 million and $ 7 million, reporting a strong initial interest.

Although it is a separate asset of Zora, the shared platform and the name Balaji seem to have an indirectly stimulated feeling for Zora himself.

Investors probably bet on the wider Zora platform which is gaining attention ground. Many users on X have pointed out that Zora can be a safer and more liquid proxy game for those who want an exposure to the media threw without hiding directly in the brand new token.

What is Zora?

Zora was launched in May 2020 by three former Coinbase employees as a NFT-First NFT platform designed to decentralize the media and empower content. Initially designed to take charge of the NFT striking and trading, the platform has evolved later to allow users of Tokenise the content on chain from decentralized social applications.

In 2023, Zora introduced its own layer 2 network to improve scalability and reduce content publishing.

By 2025, it has spread more with the seeH From a native token, Zora, describes as “a same for the Zora community”. Despite his own channel, the team Launched the token on the basisCounbase’s Layer 2, April 23 to draw from its wider user base.

The token has a capped 10 billion offer. Distribution includes an air card of 10% to first users, 20% for community incentives and 5% for liquidity. The rest is divided between the Treasury, the team and the strategic contributors, all subject to acquisition hours.

In May 2022, Zora obtained a financing round of $ 50 million which estimated the platform at $ 600 million. The Tour was led by Haun Ventures, with the support of Coinbase Ventures and Kindred Ventures.