QPR bets on blockchain to reinvent fan ties in TokenFi kit deal

Queens Park Rangers plunges first into the tokenization of assets, in partnership with Tokenfi in a sponsorship agreement which could transform the commitment of fans into a negotiable market. The EFL Championship Club tests if the blockchain can finally break traditional sports.

In a press release Dated July 29, Queens Park Rangers and Tokenfi announced a multi-year sponsorship agreement which positions the tokenization platform as the official partner of the club and sponsor of the training kit for the 2025-2026 season.

Beyond the traditional brand image, the Tokenfi logo will appear on the training equipment and through the Loftus Road Stadium, with the agreement including plans to explore the engagement models based on the blockchain, potentially allowing supporters to own token club assets.

How tokenfi and QPR plan to transform fans into stakeholders

The partnership goes beyond brand brand logos and stadium training. QPR and Tokenfi have described digital activation plans, including targeted messaging campaigns, matchday graphics and promotional video to present tokenization concepts to fans.

But the real intrigue lies in what comes then: the two parties will explore the means of tokensize the assets of the club, potentially giving supporters of the challenges of digital property in everything, of the exclusive goods to historical memories.

“The future of clubs is the tokenization of club assets,” said Pedro Vidal, head of community relations at Floki. “We allow fans to own a piece of QPR travel while leading innovation in fans’ commitment.”

While the details remain under the wraps, the agreement gives way to Tokenfi’s sister plans Floki and Valhalla to integrate into QPR in the future phases. Floki, a piece of memes with an ecosystem of surprisingly robust utility, could play a role in fans awards or loyalty programs, while Valhalla, a game NFT for the game, could open doors for experiences of gamified fans

But the challenge remains the execution; Anterior Crypto sports offers have often failed after the initial media threw, leaving skeptical fans about the public service of the real blockchain world.