Fold expands Bitcoin’s reach through America’s $300b gift card infrastructure

The latest FoldCoin game as easy to offer as a last -minute birthday card. With the retail muscle of Blackhawk, BTC is now a check option in more than 400,000 stores, transforming Crypto from a something that users capture during purchases.

July 31, Fold Holdings, classified Nasdaq, Inc. announcement A partnership with Blackhawk Network, power behind brand payment solutions for large retailers, to distribute its Bitcoin gift cards through the American digital retail landscape.

The offer of the Fold offer in front of millions of consumers via the vast network of Blackhawk, which includes electronic commercial platforms, loyalty programs and, ultimately, physical stores later this year. For the fold, this represents a deliberate pivot towards the normalization of Bitcoin (BTC) In spaces where most cryptographic companies have had trouble penetrating: daily expenses.

How Fold and Blackhawk rewrite the Bitcoin public game book

Folding with Blackhawk’s partnership is a strategic decision to bypass obstacles to the most persistent adoption of Crypto. Blackhawk, a leading leader in brand payments, feeds gift card programs for retailers like Walmart, Amazon and Target, managing billions of transactions per year.

For the fold, this allows it to take advantage of a system already rooted in consumer behavior as a tool to conduct the adoption of cryptography. As Reeves said, the CEO of Fold will do so, the goal is to meet users where they are; Not with new technology to learn, but with a familiar financial tool that now has Bitcoin.

The mechanisms are simple. Launched in May 2025, the Bitcoin Fold gift card operates like any other prepaid card. Buyers select an amount, buy the card digitally or (soon) in store, and the recipients buy it via the Fold application.

No portfolio configuration is required in advance, eliminating friction which generally dissuades occasional users. Once redeemed, Bitcoin can be held, spent via the Fold debit card or transferred to a private portfolio. It is a Trojan horses strategy: when users realize that they interact with Bitcoin, they have already erased typical integrated obstacles.

Fold’s ability to execute this strategy is supported by its status as a listed cryptography company. Its beginnings in February 2025 of the NASDAQ, completed via a spac merger of $ 365 million with FTAC Emerald Acquisition Corp., provided both capital and credibility.

This legitimacy has helped to reduce secure partnerships with traditional financing players like Blackhawk. The agreement also coincides with the reports according to which Blackhawk can be acquired by the GTCR capital-investment company, suggesting that the two companies consider integrated crypto services as a key growth vector.