Nexo partners with ATP Tour event, bringing crypto to elite tennis

Nexo, a platform for wealth of digital assets with more than $ 11 billion in management under management, has signed a major partnership with Acapulco Tennis Open

The collaboration does Nexo (Link) The official partner of the prestigious tennis tournament, strengthening the imprint of the company in Latin America.

According to a press release shared with Crypto.News on February 24, Nexo’s partnership with the Abierto Mexicano Telcel Porttado Por HSBC takes place before the tennis tournament sponsored by Telcel and HSBC, scheduled from February 24 to March 1, 2025.

The stars placed to participate in the 32nd edition of the tournament at the Arena GNP Seguros in Acapulco include Alexander Zverev, Casper Ruud and Tommy Paul.

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The event is one of the strengths of the ATP Tour 500 series and represents a significant decision by Nexo. Over the years, Crypto has made its mark in elite sports, including basketball, Formula 1 and NFL. Nexo’s sponsorship places it alongside other high -level offers.

“This sponsorship testifies to Nexo’s fundamental belief only the creation of wealth, such as the success of the championship, requires foresight, commitment and strategic execution,” noted the co-founder and executive president of Nexo, Kosta Kantchev . “The same attributes that define the great tennis players – discipline, long -term thinking and resilience – are at the heart of Nexo’s offers,” he added.

Nexo’s role as an official partner marks another key development in the integration of crypto in global sporting events.

He also aligned himself on the roadmap for the leg of the digital reference platform, which makes it one of the first major offers since the brand change of Nexo in November 2024..

The platform was launched in 2018 after a private sale, going over $ 11 billion in AUM and managing more than $ 320 billion in transactions. Its product suite includes loans supported by the crypto, USD accounts and cryptographic cards.