Formula 1 season begins, teams embrace crypto sponsors

While the flag greets the Formula 1 2025 season in Melbourne, Australia, viewers can notice that almost all the gate teams now wear a crypto sponsor, highlighting the depth of digital active ingredients that have integrated into the rapid world of sport.

With major exchanges supporting the best teams, F1 Paddock has become a showcase for the biggest names in the crypto.

Podium finish or catastrophe in the lane channels?

Crypto.com, one of the greatest exchanges in Crypto, is one of the eleven global partners of the Formula 1 group. It is in an exclusive group which includes other global companies like Qatar Airways, DHL, Salesforce, Lenovo and LVMH.

Most Formula 1 teams have also received sponsorship from some of the largest companies in the cryptography industry.

Gate.io, an exchange of upper crypto, is Sponsor Red Bull Racing For the 2025 season after putting an end to its partnership with Bybit.

Coinbase, the greatest exchange of American crypto, recently signed an agreement to sponsor Aston Martin. This agreement was a big step because it was the first to be fully installed using USD Coin (USDC), a popular stablecoin.

Okx, another great crypto exchange, will continue to sponsor McLaren, the 2024 champions. This is one of the three main sponsors of the team, the other two being Mastercard and Google.

Binance Alpine Account and Apecoin (MONKEY) as official sponsors. Binance is the greatest exchange of crypto with more than 200 million customers, while Fetoin is a cryptocurrency launched by Yuga Labs, the creator of the bored yacht club.

Kick Sauber has two crypto sponsors: pages and co-payments. The game is a large casino and a sports betting company focused on the crypto, while Coinpayments is an alchemy salary (Ach) Rival which offers Fiat Offramp Solutions.

Cash app, an American payment company belonging to Square, is a large sponsor of Racing Bull, the Red Bull sister team. Although Cash App is not mainly a crypto company, it manages billions of cryptographic payments per year.

Moneygram, a high -level money transfer company that has integrated Stablecoin payments, is the title godfather of Haas.

Kraken, the second largest crypto exchange in the United States, is a key ATLASSIAN WILLIAMS racing team sponsor.

Only Mercedes and Ferrari have no sponsorship of cryptography. Mercedes is still in shock from his association with FTX, the exchange of crypto which collapsed in 2022. The last sponsor of Ferrari Crypto was Velas, a blockchain company whose token has crashed in recent years. Its market capitalization has increased from more than $ 1.2 billion in 2022 to 13 million dollars today.

Cryptographic companies seek to benefit from the popularity of Formula 1. Estimates are that its audience has grown in the United States and other countries.

The 2025 season could see an increase in viewers while the best teams like Ferrari, Red Bull, McLaren and Mercedes contribute for the last time before next year’s regulations.

Lessons learned?

When other sports leagues kissed the crypto, it ended up being a crazy race.

Recall the FTX Super Bowl advertising campaign in 2022. fall.

At the time, FTX went up high, and its announcement featuring the star of “Curb Your Enthusiasm” Larry David David humor rejecting major historical inventions aimed at positioning FTX as the “next great thing”. The slogan of the announcement, “do not miss the next great thing”, was supposed to strengthen confidence and encourage the traditional adoption of the platform.

Less than a year later, the FTX filed its bankruptcy in the midst of allegations of financial mismanagement, fraud and embezzlement of customer funds by Sam Bankman Fried and his team.

David’s skeptical nature in the announcement, which said “I don’t think” of each great invention, has become a meme because many wanted them to also have said “no” to FTX.

To worsen things, the announcement took place during one of the most watched television events, amplifying the benefits. It has become a symbol of broader carelessness and excess marketing of the Boom of Cryptography, leading to skepticism towards cryptographic advertisements and influencing the regulatory examination. David, as well as other promoters of FTX celebrities, even faced prosecution against investors who felt induced.

The National Basketball Association also presented Crypto advertising campaigns, especially during the 2021-2022 season, when the cryptocurrency market was booming. Companies like Crypto.com, FTX, Coinbase and others have invested millions in partnerships, sponsorships and advertising campaigns within the League.

One of the greatest movements has been crypto.com buying the names of denomination on the emblematic Staples Center in Los Angeles, reversing it in the crypto.com arena in an agreement of $ 700 million. The agreement was intended to cement the consumer presence of Crypto, but as the market crashed and that scandals like the bankruptcy of FTX took place, the optics have transformed.

The NBA has also published cryptographic advertisements during matches and playoffs, often presenting celebrities. However, while the winter crypto settles down and the scandals have emerged, the enthusiasm for these partnerships has cooled considerably.

The slowdown in the market and the legal problems of companies like FTX have led to a more cautious approach, and certain partnerships have become responsibilities.

Overall, while the embrace of the Crypto NBA initially seemed to be an intelligent decision to capture a warm trend, it has become a broader story of the over-typical promises and market instability in the cryptocurrency sector.