Binance launches ‘Fund Accounts’ to attract traditional investors into crypto 

Binance has launched fund accounts, a new solution designed to simplify the management of cryptographic assets for fund managers by reflecting traditional financial infrastructure.

The tool will help finance managers to pool investors’ capital in omnibus accounts, allowing more efficient negotiation and rationalization operations. Previously, fund managers had to manage the assets of each investor via separate accounts, a configuration that restricts the scalability and execution of the strategy.

With fundamental accounts, Binance (Bnb) Deletes this limitation, allowing managers to operate several fund strategies in a centralized system, according to a note shared with Crypto.News.

This movement reflects traditional investment models and is designed to reduce the barrier to entry for emerging fund managers while facilitating growth in the digital asset management sector.

Value of net assets per unit

A key characteristic is the introduction of a value of the universal network asset per unit – a familiar concept in traditional finance.

This allows fund managers to calculate and clearly communicate the performance of funds while ensuring that investors can not follow and buy that they are authorized.

Managers retain Complete trading capacitiesWhile deposits and withdrawals are limited to investors, a structure that improves asset safety and transparency.

Catherine Chen, head of Binance VIP & Institutional, said that the tool is designed to meet the evolutionary needs of institutional actors. “Fund managers are looking for effective and scalable solutions … Our technology allows them to offer a more transparent and flexible approach to digital asset management,” she said.

Fundamental accounts also support Several trading strategies Adapted to various investor profiles, helping managers attract a wider range of customers.

With deep liquidity and Binance infrastructure, the platform aims to position itself as a bridge between crypto and tradfi.