Puff, puff, Pavel Durov? Snoop Dogg launches weed-themed NFT drop on Telegram

Millions of NFT on the theme of weeds on the theme around the legend of American rap Snoop Dogg sold on Telegram only after the launch.

According to the CEO of Telegram, Pavel Durov, the collection generated $ 12 million in sales and included around 1 million NFT struck on the blockchain of the open network (tone).

Durov common The news on X, calling for launch a resounding success and noting that demand had exceeded expectations.

The NFT drop, described as “inspired by the emblematic style of Snoop”, presented a range of digital collects, including objects related to marijuana, a digital dog, vintage cars, booty bags and other theme symbols.

Pavel added that the blockchain chain and the secondary market trade for the collection starts in 21 days on the ton blockchain

As part of the outing, Snoop Dogg also started a new song entitled “Gifts” with a video clip presenting the whole collection.

Having previously merged its brand with platforms such as the sandbox and roobet, Snoop continues to use the blockchain as a direct channel for content and collectibles.

The latest collection is part of Telegram Gifts, a feature that allows you to display animated digital collectors on user profiles or converted into stars, the integrated Telegram currency. The articles are designed to be both expressive and functional in the digital expansion economy of the social platform.

Telegram gifts were the first presented In January 2025, through an update of Mytonwallet, a self-employed portfolio built on the blockchain in tons.

This marks the second high level sale for telegram gifts in recent days. On July 4, thematic limited edition articles around American symbols such as Crystal Eagles, Status of Liberty and Liberty Torches also sold in less than a minute. At the time, Durov said that the 15,000 Eagles of Crystal, at the price of around $ 100 each, were claimed in just 45 seconds.

Although the recent success of Telegram gifts has led to speculating that the media threshing around non -Bubble collectibles can be back, market data indicate the opposite.

NFT sales volumes have denied strongly this year, with data of Cryptoslam showing a drop of 61% of the first quarter of 2025 compared to the same period last year. In the past 30 days only, Global sales have dropped From 41% to just over 403 million dollars, with a drop of more than 55% of transactions.